#EvinrudeSelfie Campaign – Created and executed Evinrude Selfie Booth at Boat Show and events to promote the new engine and build awareness at shows. Selfie takers had to enter their e-mails to get the photos and then also received Evinrude branded Selfie sticks.  We gave away over 5000 selfie sticks and e-mails.

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The #EvinrudeSelfie became synonymous across all social channels as more people started to add the hashtag to their photos and showed off their Evinrude motors.