2015 Club Evinrude – June 16th, 2014
Helped plan and execute Global event for Evinrude Outboard product launch for over 1000 dealers. Duties included hosting and teaching social media seminars, executing social media tactics and planning the Celebration evening events. In addition, developed content to execute throughout the weekend using video content and real-time Twitter feeds. Was recognized with a special award for the handwork and dedication put towards the overall new product launch.
Morning news interview on the event.
2017 Club Evinrude – June, 28th 2016
The second large launch event held in Milwaukee, WI. This time duties were increased to plan every evening event including meals and entertainment. While executing social media and website launches and content creation during these days. Created a theme of “ice” at the evening event to announce and promote new engine color “ice blue”. Created wall size projection video for effect and show case the agenda for the evening.
Celebration nights included renting out local bar/club and ensuring the entire place was covered in the theme of “Evinrude”. Creating drink specials like “The Ole Original” and outfitting the entire wait staff in Evinrude clothing.
One of the evening events I planned was a Brewer tailgate party experience for the dealers, whom some had never seen an American baseball game before.